Monday, February 2, 2015

Most Memorable 2015 Super Bowl Ads


This image was taken from dreamstime.com

 The Super Bowl is a widely watched televised football game, even for those who have no interest in football whatsoever. Some people enjoy celebrating with food and festivities or even looking out for the halftime show. After the game, conversations often exchanged are about the best and worst commercials that companies pay unbelievable amounts of money to have aired for only a brief period of time. This year, there was a wide range of ads, appealing to several different audiences, which really got people talking. Which ones were the most memorable? Were they a hit or a miss? LB News Today sought out random people with strong opinions who were tuned into the Super Bowl last night.

"Unfortunately, I'd have to say that the Nationwide ad was the most memorable," Brittany Crooks, a Peekskill, NY resident said. "I thought it was really morbid and depressing. I would even go as far as to say it was inappropriate as a Super Bowl commercial. While everyone's all excited to see their teams play, you see this commercial about preventing childhood deaths where this little boy's talking about never having the chance to grow up." 

Crooks, 24, isn't the only one with a negative comment about the Super Bowl ads.T-Mobile also received some criticism from Mount Kisco, NY resident, Kimberly Molina.

"The most negative ad this year in my opinion was Kim Kardashian's T-mobile ad because it had nothing to do with the company," Molina said. "It was more of an ad promoting herself than it was promoting the actual company. I thought it was absolutely shameful, and it wasn't even funny!"

Mike Barbato, Brooklyn resident, couldn't choose just one commercial that stood out to him.

"There was one commercial where some guy was making noise sitting by a bed. He was using an instrument or something, Barbato said. "I think he had a beard. I don't remember the company, but that commercial was awful. The noise was very annoying." 

He was referring to the commercial advertising dreamingwithjeff.com, which promotes an album to help people sleep better. On the contrary, there were moments that made Barbato smile, as he spoke favorably about the Budweiser and Doritos commercials.

 "I liked the Budweiser commercial with the puppy. I thought it was very classic and professional," Barbato said. "I also thought the Doritos commercial with the flying pig was pretty funny. It definitely stood out."

Commercials that make a long-lasting impression are usually the ones deemed most successful. Other people also had positive feedback about successful ads that they enjoyed watching, like Staten Island resident, Richard Arkoi.
  
"My most memorable ad of this year's Super Bowl was the Skittles commercial where everyone had one muscular arm," Arkoi said. "In my opinion, that ad accomplished the ultimate goal of catching the eyes of the viewers."

Reginald Anyichie, resident of Pleasantville, NY acknowledged the Mercedes Benz commercial with the tortoise vs the hare as one of his personal favorites.

"I thought that commercial was a very clever way to promote the new Mercedes," Anyichie said. "For me, it brought back childhood memories of elementary school and the 3D animation was on point. There was no way you could ignore that commercial, even if you were very busy."

Theresa Ubriaco, a professor at Mercy College in Dobbs Ferry, NY mentioned the domestic violence PSA by www.nomore.org that left many silent and in deep thought. Although it was only 30 seconds in length, it evoked emotions, causing CNN news anchor, Carol Costello, to cry on live television.

"The timing of the commercial was strategically thought out perfectly," Ubriaco said."The beginning of half time was the prime opportunity to run it. By then, anyone who was planning to tune into the game had already done so. The word is out and it was put out for all to see on national TV, perhaps with the largest number of viewers watching at one time. Like all important issues, raising awareness is key."


Which ad stood out to you? Leave a comment below.

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